St. Ives Next Top Scrub

Brief: Crowdsource the next St. Ives face scrub

The Outcome: We built a dynamic and interactive site that served multiple functions, and shot, art directed and produced all the assets. The site acted as the hub for users to explore the unique benefits of three different scrubs and cast their vote for their favorite pick. The results were displayed in real time, and the product ultimately reflected all of St. Ives' unique selling points including being all natural and a go-to for youthful looking skin.  

My Role: Senior Designer/Art director. I created the initial campaign and concept, together with a copywriter. I defined the visual language of the project by creating a system that was able to be realized in the product and assets. 

Agency: R/GA NY