The Brief: Launch Rachel's Yoghurt brand in Australia
The Outcome: We introduced the brand to the Australian market through a website and a launch campaign, built around the pillars of gourmet flavors and an elevated visual identity. The concept of "Considered Combinations" was at the heart of the story: This referred to a system that highlighted pairings of specific flavors unique to the brand. We utilized vibrant illustrations, which were brought to life on the site, print and beyond.
My Role: I was the lead designer on this project.
Agency: The Monkeys, Sydney.